LinkedIn link preview not showing? Fix and refresh it
LinkedIn caches link previews for about a week, shows less of your metadata than most platforms, and fails silently when your image does not load. The good news: it has an official tool that refreshes the cache as a side effect.
The free checker shows your previews for nine platforms — from X and WhatsApp to iMessage, Discord and Bluesky.
Check what LinkedIn can read
LinkedIn builds the card from og:title, og:image and og:url. Paste your URL into the MetaPeek checker to confirm the tags are live and the image is reachable — LinkedIn shows a bare text link when the image fails.
Refresh with the Post Inspector
Go to linkedin.com/post-inspector (LinkedIn login required), paste your URL and inspect it. Inspecting re-scrapes the page and updates the cached preview — that is the official way to bust the ~7-day cache.
Design for what LinkedIn shows
In the feed, LinkedIn typically shows the image, the title and the domain — the og:description is often not displayed at all. Put the message in the image and the title; do not rely on the description.
Use the right image size
1200×627 (about 1.91:1) is the recommended size. Small images get demoted to a tiny thumbnail or dropped. Keep the URL absolute and public — images behind a login or on a staging domain will not load.
Code example
<meta property="og:title" content="Your page title (keep it under ~70 chars)" />
<meta property="og:description" content="Often not shown in the feed, still worth setting." />
<meta property="og:image" content="https://yoursite.com/og-image.jpg" />
<meta property="og:url" content="https://yoursite.com/page" />Common mistakes
- Expecting the description to showLinkedIn regularly renders only image + title + domain. If your key message lives in og:description, LinkedIn users never see it.
- Forgetting the week-long cacheYou fixed the tags days ago and LinkedIn still shows the old card — normal. One pass through the Post Inspector refreshes it.
- Images on a blocked or slow hostIf the og:image times out or the host blocks LinkedIn\u2019s scraper, you silently get a text-only card. Host the image on your main domain or CDN.
Frequently asked questions
How long does LinkedIn cache previews?
Roughly seven days per URL. The Post Inspector refreshes it on demand.
Why is my preview fine on Facebook but broken on LinkedIn?
Different scrapers, different patience. LinkedIn is stricter about image load times and redirects. Check that your og:image URL responds fast and directly with an image.
Does LinkedIn use twitter: tags?
No — LinkedIn reads Open Graph tags. The twitter: set is only for X.
Paste your URL and see within two seconds whether everything is right — on every platform.